Books like Consumer behavior

Consumer behavior by Del I. Hawkins reads as academic, analytical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Consumer behaviour

Michael R. Solomon · 1999

Both explore consumer psychology & marketing

82% genome match

Essentials of marketing research

William G. Zikmund · 1999

Both explore market research & decision-making

70% genome match

Cognition

Daniel Reisberg · 1996

Both explore decision-making

67% genome match

Influence

Robert Cialdini · 1984

Both explore marketing

63% genome match

The art of thinking clearly

Rolf Dobelli · 2013

Both explore decision-making

62% genome match

Marketing

Philip Kotler · 1987

Both explore market research

67% genome match

Basic marketing research

Naresh K. Malhotra · 2001

Both explore marketing

66% genome match

Superforecasting

Philip E. Tetlock · 2015

Both explore decision-making

64% genome match

Judgment in managerial decision making

Max H. Bazerman · 1986

Both explore decision-making

67% genome match

Organizational Citizenship Behavior

Dennis W. Organ · 2005

Same business feel

66% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Both explore marketing

67% genome match

Business essentials

Ronald J. Ebert · 2002

Both explore marketing

64% genome match