Books like Contagious

Contagious by Jonah Berger reads as accessible, analytical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Made to Stick

Chip Heath · 2007

Both explore marketing & psychology

83% genome match

Influence

Robert Cialdini · 1984

Both explore psychology & marketing

83% genome match

The Tipping Point

Malcolm Gladwell · 2000

Both explore psychology

62% genome match

Drive

Daniel H. Pink · 2009

Both explore psychology

83% genome match

The Psychology of Money

Morgan Housel · 2020

Both explore psychology

66% genome match

Give and Take

Adam Grant · 2013

Both explore psychology

83% genome match

Hooked

Nir Eyal · 2014

Both explore psychology

67% genome match

The Psychology of Selling

Brian Tracy · 1986

Both explore psychology

65% genome match

Deep Work

Cal Newport · 2016

Same business feel

62% genome match

Predictably Irrational

Dan Ariely · 2008

Both explore psychology

83% genome match

Bounce

Matthew Syed · 2010

Both explore psychology

69% genome match

The Millionaire Next Door

Thomas J. Stanley · 1996

Same business feel

62% genome match