Books like Consumer behavior

Consumer behavior by James F. Engel reads as academic, analytical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Consumer behaviour

Michael R. Solomon · 1999

Both explore consumer psychology & marketing

84% genome match

Essentials of marketing research

William G. Zikmund · 1999

Both explore market research & decision-making

73% genome match

Influence

Robert Cialdini · 1984

Both explore marketing

65% genome match

The art of thinking clearly

Rolf Dobelli · 2013

Both explore decision-making

65% genome match

Marketing

Philip Kotler · 1987

Both explore market research

70% genome match

Superforecasting

Philip E. Tetlock · 2015

Both explore decision-making

67% genome match

Judgment in managerial decision making

Max H. Bazerman · 1986

Both explore decision-making

69% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Both explore marketing

70% genome match

Business essentials

Ronald J. Ebert · 2002

Both explore marketing

66% genome match

Marketing

Roger A. Kerin · 2002

Both explore market research

67% genome match

Essentials of Negotiation

Roy J. Lewicki · 1997

Both explore decision-making

65% genome match

A course in behavioral economics

Erik Angner · 2012

Same nonfiction feel

66% genome match