Books like Marketing

Marketing by Roger A. Kerin reads as informative, academic. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Basic Marketing Case Book

E. Jerome McCarthy · 1960

Both explore consumer behavior & product development

71% genome match

Consumer behavior

James F. Engel · 1968

Both explore market research

67% genome match

Consumer behavior

Michael R. Solomon · 1992

Both explore market research

67% genome match

Consumer behavior

David L. Loudon · 1979

Both explore market research

68% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Both explore consumer behavior

69% genome match

Essentials of marketing research

William G. Zikmund · 1999

Both explore market research

67% genome match

Marketing research

Gilbert A. Churchill · 1976

Both explore consumer behavior

64% genome match

Marketing communications

Chris Fill · 1995

Both explore consumer behavior

66% genome match

Sales promotion essentials

Don E. Schultz · 1982

Both explore consumer behavior

66% genome match

Consumer behavior

Del I. Hawkins · 1980

Both explore market research

65% genome match

Kleppner's advertising procedure

Russell, Thomas · 1990

Both explore consumer behavior

66% genome match

Basic marketing research

Naresh K. Malhotra · 2001

Both explore consumer behavior

64% genome match