Books like Consumer behavior

Consumer behavior by Michael R. Solomon reads as academic, instructional. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Basic Marketing Case Book

E. Jerome McCarthy · 1960

Both explore marketing strategy

70% genome match

Marketing

Philip Kotler · 1987

Both explore market research

70% genome match

Essentials of marketing research

William G. Zikmund · 1999

Both explore market research

68% genome match

Consumer behaviour

Michael R. Solomon · 1999

Both explore consumer psychology

68% genome match

Marketing

Roger A. Kerin · 2002

Both explore market research

66% genome match

Marketing communications

Chris Fill · 1995

Both explore marketing strategy

65% genome match

Entrepreneurial Marketing

Edwin J. Nijssen · 2014

Both explore marketing strategy

65% genome match

Business essentials

Ronald J. Ebert · 2002

Same business feel

60% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Same business feel

64% genome match

Basic marketing research

Naresh K. Malhotra · 2001

Same business feel

62% genome match

International marketing

Michael R. Czinkota · 1988

Same nonfiction feel

62% genome match

The art of closing any deal

James W. Pickens · 1989

Same business feel

61% genome match