Books like Designing brand identity

Designing brand identity by Alina Wheeler reads as informative, practical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Building A StoryBrand

Donald Miller · 2017

Both explore marketing & branding

77% genome match

Positioning

Al Ries · 1981

Both explore marketing & branding

75% genome match

Getting past no

William Ury · 1991

Both explore communication & strategy

74% genome match

The hero and the outlaw

Margaret Mark · 2001

Both explore branding & marketing

75% genome match

Small business management

Justin Gooderl Longenecker · 1987

Both explore marketing & strategy

73% genome match

The Copywriter's Handbook

Robert W. Bly · 2007

Both explore marketing & communication

73% genome match

The art of negotiating

Gerard I. Nierenberg · 1968

Both explore communication & strategy

72% genome match

Surrounded by Idiots

Thomas Erikson · 2014

Both explore communication

67% genome match

Bargaining for advantage

G. Richard Shell · 1999

Both explore strategy & communication

72% genome match

Consumer behaviour

Michael R. Solomon · 1999

Both explore marketing & branding

73% genome match

Gabay's copywriters' compendium

J. Jonathan Gabay · 2005

Both explore marketing & communication

73% genome match

How to write a good advertisement

Victor O. Schwab · 1942

Both explore marketing & communication

71% genome match