Books like Positioning

Positioning by Al Ries reads as practical, analytical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Building A StoryBrand

Donald Miller · 2017

Both explore marketing & branding

78% genome match

Oversubscribed

Daniel Priestley · 2015

Both explore marketing & branding

75% genome match

Sales promotion essentials

Don E. Schultz · 1982

Both explore marketing

72% genome match

Designing brand identity

Alina Wheeler · 2003

Both explore branding & marketing

87% genome match

My Life in Advertising & Scientific Advertising

Claude C. Hopkins · 1966

Both explore marketing

70% genome match

The Copywriter's Handbook

Robert W. Bly · 2007

Both explore marketing

70% genome match

Kleppner's advertising procedure

Russell, Thomas · 1990

Both explore marketing

70% genome match

So Good They Can't Ignore You

Cal Newport · 2012

Same business feel

65% genome match

Gabay's copywriters' compendium

J. Jonathan Gabay · 2005

Both explore marketing

70% genome match

How to write a good advertisement

Victor O. Schwab · 1942

Both explore marketing

68% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Both explore marketing

69% genome match

Creative strategy in advertising

A. Jerome Jewler · 1981

Both explore marketing

70% genome match