Books like Strategic marketing

Strategic marketing by David W. Cravens reads as instructive, analytical. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Strategic management

Pearce, John A. · 1982

Same business feel

64% genome match

Basic Marketing Case Book

E. Jerome McCarthy · 1960

Both explore marketing strategy & market analysis

64% genome match

The mind of the strategist

Kenʼichi Ohmae · 1982

Both explore competitive advantage

61% genome match

Principles of Marketing

Philip Kotler · 1980

Both explore marketing strategy & competitive advantage

54% genome match

Strategy--process, content, context

Bob de Wit · 1994

Both explore competitive advantage

61% genome match

Strategic management

Gregory G. Dess · 1992

Both explore competitive advantage

58% genome match

Strategic management

Arthur A. Thompson · 1984

Both explore competitive advantage

58% genome match

Marketing research

Gilbert A. Churchill · 1976

Both explore market analysis

56% genome match

Entry strategies for international markets

Franklin R. Root · 1987

Same business feel

55% genome match

Playing to win

A. G. Lafley · 2013

Both explore competitive advantage

55% genome match

Entrepreneurial Marketing

Edwin J. Nijssen · 2014

Both explore marketing strategy

57% genome match

Consumer behavior

Michael R. Solomon · 1992

Both explore marketing strategy

53% genome match