Books like The Adweek copywriting handbook

The Adweek copywriting handbook by Joseph Sugarman reads as instructive, direct. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Gabay's copywriters' compendium

J. Jonathan Gabay · 2005

Both explore copywriting & marketing

90% genome match

The Copywriter's Handbook

Robert W. Bly · 2007

Both explore copywriting & marketing

87% genome match

How to write a good advertisement

Victor O. Schwab · 1942

Both explore advertising & copywriting

84% genome match

Scientific Advertising

Claude C. Hopkins · 1960

Both explore advertising & marketing

82% genome match

Hypnotic Writing

Joe Vitale · 2003

Both explore copywriting & persuasion

78% genome match

Confessions of an advertising man

David Ogilvy · 1963

Both explore advertising & marketing

77% genome match

Hey, Whipple, squeeze this

Luke Sullivan · 2008

Both explore advertising & persuasion

76% genome match

Sales promotion essentials

Don E. Schultz · 1982

Both explore marketing & advertising

70% genome match

Creative strategy in advertising

A. Jerome Jewler · 1981

Both explore advertising & marketing

72% genome match

Contemporary advertising

Courtland L. Bovée · 1982

Both explore advertising & marketing

70% genome match

Positioning

Al Ries · 1981

Both explore marketing

61% genome match

Kleppner's advertising procedure

Russell, Thomas · 1990

Both explore marketing

64% genome match