Books like Marketing 4.0

Marketing 4.0 by Philip Kotler reads as analytical, instructive. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Positioning

Al Ries · 1981

Same business feel

55% genome match

E-business and e-commerce management

Dave Chaffey · 2001

Same business feel

66% genome match

The Art of Seo

Eric Enge · 2009

Same business feel

63% genome match

Marketing

Philip Kotler · 1987

Same business feel

60% genome match

The Personal MBA

Josh Kaufman · 2010

Same business feel

57% genome match

The Long Tail

Chris Anderson · 2006

Same business feel

60% genome match

Confessions of an advertising man

David Ogilvy · 1963

Same business feel

57% genome match

Brand leadership

David A. Aaker · 2000

Same business feel

59% genome match

Hey, Whipple, squeeze this

Luke Sullivan · 2008

Same business feel

59% genome match

Guerrilla Marketing

Jay Conrad Levinson · 1984

Same business feel

59% genome match

So Good They Can't Ignore You

Cal Newport · 2012

Same business feel

53% genome match

Start with Why

Simon Sinek · 2009

Same business feel

52% genome match