Books like Advertising and promotion

Advertising and promotion by George E. Belch reads as academic, informative. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Contemporary advertising

Courtland L. Bovée · 1982

Both explore advertising & marketing

76% genome match

Basic marketing research

Naresh K. Malhotra · 2001

Both explore marketing & consumer behavior

71% genome match

Sales promotion essentials

Don E. Schultz · 1982

Both explore marketing & advertising

68% genome match

The Copywriter's Handbook

Robert W. Bly · 2007

Both explore marketing & advertising

66% genome match

Scientific Advertising

Claude C. Hopkins · 1960

Both explore advertising & marketing

66% genome match

Gabay's copywriters' compendium

J. Jonathan Gabay · 2005

Both explore marketing & advertising

66% genome match

How to write a good advertisement

Victor O. Schwab · 1942

Both explore advertising & marketing

64% genome match

Creative strategy in advertising

A. Jerome Jewler · 1981

Both explore advertising & marketing

66% genome match

Marketing

Roger A. Kerin · 2002

Both explore consumer behavior

61% genome match

Consumer behavior

Del I. Hawkins · 1980

Both explore marketing

61% genome match

Confessions of an advertising man

David Ogilvy · 1963

Both explore advertising & marketing

62% genome match

Consumer behavior

James F. Engel · 1968

Both explore marketing

58% genome match