Books like How to argue and win every time

How to argue and win every time by Gerry Spence reads as assertive, instructive. These 12 books share its genome — matched by how they actually read, not just their shelf label.

Convince them in 90 seconds or less

Nicholas Boothman · 2010

Both explore communication & persuasion

65% genome match

Never Split the Difference

Chris Voss · 2016

Both explore communication & persuasion

83% genome match

Secrets of Closing the Sale

Zig Ziglar · 1984

Both explore persuasion

64% genome match

The art of closing any deal

James W. Pickens · 1989

Both explore persuasion & communication

67% genome match

The Art of Public Speaking

Stephen E. Lucas · 1983

Both explore persuasion & confidence

63% genome match

Surrounded by Idiots

Thomas Erikson · 2014

Both explore communication

60% genome match

The Psychology of Selling

Brian Tracy · 1986

Both explore persuasion & communication

62% genome match

The Magic of Thinking Big

David Joseph Schwartz · 1900

Both explore confidence

60% genome match

The art of persuasion

Bob Burg · 2011

Both explore communication

61% genome match

Influencing with integrity

Genie Z. Laborde · 1983

Both explore communication & persuasion

65% genome match

How to have confidence and power in dealing with people

Les Giblin · 1956

Both explore communication & confidence

63% genome match

The Secrets of Power Negotiating

Roger Dawson · 1989

Both explore persuasion & communication

65% genome match